Fragrantica

An online resource dedicated to perfumes

This project reimagines the visual identity of Fragrantica, an online fragrance encyclopedia and community. I set out to refine its aesthetic, introducing a sophisticated typographic system and a color palette. The redesigned logo and UI elements enhance usability, creating a seamless and evocative experience while maintaining the core mission of delivering comprehensive fragrance knowledge.

Client:

Personal Project

Tools:

Adobe Photoshop, Adobe InDesign

Year:

2024

Outcomes:

Magazine Cover, Poster,
Landing Page

Magazine Cover, Poster, Landing Page

The new Fragrantica logo features the typeface Neue Haas Grotesk,

which serves as the trademark of the brand’s new visual identity.

To further emphasise the brand’s dedication to information, the

letter ‘i’ is set in Attribute Mono, the secondary typeface of the

refreshed visual identity. Encased in a circle, it mirrors the universally

recognised symbol for information.

This logo redesign encapsulates Fragrantica’s core mission: to

prioritise and deliver comprehensive information about fragrances.

The new Fragrantica logo features the typeface Neue Haas Grotesk, which serves as the trademark of the brand’s new visual identity.

To further emphasise the brand’s dedication to information, the letter ‘i’ is set in Attribute Mono, the secondary typeface of the refreshed visual identity. Encased in a circle, it mirrors the universally

recognised symbol for information.

This logo redesign encapsulates Fragrantica’s core mission: to prioritise and deliver comprehensive information about fragrances.

The new Fragrantica logo features the typeface Neue Haas Grotesk, which serves as the trademark of the brand’s new visual identity.

This logo redesign encapsulates Fragrantica’s core mission: to prioritise and deliver comprehensive information about fragrances.