This project reimagines the visual identity of Fragrantica, an online fragrance encyclopedia and community. I set out to refine its aesthetic, introducing a sophisticated typographic system and a color palette. The redesigned logo and UI elements enhance usability, creating a seamless and evocative experience while maintaining the core mission of delivering comprehensive fragrance knowledge.
Client:
Personal Project
Tools:
Adobe Photoshop, Adobe InDesign
Year:
2024
Outcomes: